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Recent News
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Drive to Survive is a win. What’s next ?
July 18, 2023
GROWTH CHALLENGE: How to integrate & activate brand purpose across a fractured global sports partnership portfolio.
1920 SAID: Unify global sports programming around the global redefinition of sportsmanship and inspire men around the world to be kinder to one and other on and off the field of play.
GROWTH OUTCOME: More brand love, optimised assets in sponsorship contracts, improved promotional performance (sales).
GROWTH CHALLENGE: Repositioning Kevin Pietersen’s social enterprise and securing long term partnership for growth.
1920 SAID: Reposition and re-launch the social enterprise and create new purpose led innovation spaces to build partnership opportunity.
GROWTH OUTCOME: A new global partnership with Hublot and the successful launch of the SORAI platform.
GROWTH CHALLENGE: Adidas were looking to launch the Adidas Football Collective in the UK.
1920 SAID: Build a positioning for aFC as London’s accelerant of change. Through football; deliver positive social change and a lasting legacy. Use people as the agents of change and establish partnerships driven by the agenda of others.
GROWTH OUTCOME: A ‘five in five’ mission to positively impact 500,000 Londoner’s lives through football in five years and all surrounding brand fame & engagement.
GROWTH CHALLENGE: As part of the Expo 2020 partnership, UPS wanted to create a major hospitality program and innovation hub, positioning themselves as a global leader in logistics innovation, then Covid hit…
1920 SAID: Develop a virtual experience and online event schedule to engage customers, prospects and partners from around the world in the latest innovation content and inspire new customer conversations.
GROWTH OUTCOME: Over 500,000 visitors to the HIVE experience during the 6-month event window, the highest level of Expo partnership awareness across India, Middle East and African region, and a regional revenue uplift (via new business).
GROWTH CHALLENGE: Re-engineer global partnership portfolio with more purpose and ability to build meaningful connections with consumers in current times.
1920 SAID: Create a singular and relevant role that communicates the “open” essence of the brand and provide a pathway for all partnerships to activate purposefully over time.
GROWTH OUTCOME: More brand love, optimised assets in sponsorship contracts, improved promotional performance (sales).
GROWTH CHALLENGE: Search, negotiate and deliver a partnership opportunity to enables deeper employee, customer and community connection.
1920 SAID: The British and Irish Lions Tour secured to give communities, customers and staff a lift at a time when they all needed it the most.
GROWTH OUTCOME: Community impact and brand engagement for Santander in addition to the creation of a legacy of connection.
GROWTH CHALLENGE: Low margins in the travel sector makes it difficult to attract sponsors.
1920 SAID: Align with founding partners in travel and an entrepreneur who was ready to go.
GROWTH OUTCOME: Creation of a successful venture that generated several £millions in revenue across its first 3 years. A new revenue stream for British Cycling.
GROWTH CHALLENGE: Define a partnership that can launch a new mass participation family event in the UAE, marking it as a test & learn pilot for region wide rollout.
1920 SAID: A purpose led partnership between Cool Events and Dubai Holdings and full online and offline production support around the event.
GROWTH OUTCOME: Successful launch, including partnership KPI’s, commercial KPI’s (ticket sales) and brand measurement.
GROWTH CHALLENGE: Lack of a unifying north star for a globally diverse portfolio in sports & entertainment.
1920 SAID: Design and deployment of a unifying ‘High Performance’ Strategy globally (for the brand that ‘won’t let you down’.
GROWTH OUTCOME: A united portfolio, efficiency in sponsorship asset acquisition and development of new engagement strategies.
